Employing a geocentric perspective, Herb shows you how others often see bargaining as an enriching social exchange akin to an art form. Then, by recounting his own colorful cross-cultural, he takes you through the steps of this delicate dance. Afterwards, he provides a point-by- point analysis-ten tidbits and practical techniques-that you can use in reconciling all differences. Obviously, while this strategic approach succeeds overseas, it also applies here at home, where both sides see conflict from their own unique point of view. As Cohen will tell you, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no reason for you to be here.

Herb Cohen is the author of You Can Negotiate Anything, the book that has sold over 1.4 millions copies and was on the New York Times Bestseller list for over 9 months For more than three decades, Cohen has been a practicing negotiator, intimately involved with several of the most highly publicized negotiating dramas including the Irania Hostage Crisis, the skyjacking of TWA Flight 847 abd the Achille Lauro terrorist incident. Besides his serving as an advisor to two U.S. Presidents, acting as a consultant to hundreds of corporations, entrepreneurs and governmental agencies, Cohen has helped individuals take on and prevail over such corporate giants as General Motors and Metropolitan Life.